Think of a cowboy boot with beautifully arranged flowers! That can be seen on Rustic’s professional website with a country friendly twist. (If Cheri and George oblige, I would like to do a feature on their Western-themed rental business.)Cheri told me she and her husband George served in the Nevada Air National Guard for 26 years. (Thank you both for your service!)
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There is more than merchandise in Rustic Rope N' Treasures. There are stories. Family histories. Treasure hunts. Ranching life. Western lore. CC BY-NC-ND 4.0. |
On the website, Cheri said she moved to Nevada in 1975 and retired from the NV Air National Guard after 20 years’ service.
“I live & love to ride my horses,” she said, adding that she’s “active in the Reno Rodeo, riding on the Flag team. Love to ride with our friends on their ranches working cows.”
On the website, George noted that he retired from service after 26 years.
He said he’s the “owner and operator of a small trash & recycling business in the Reno/Sparks area. I do craft work with my wife as well. I also do leather; my stuff will soon be featured here. Stay tuned!” {When I took five years off from journalism, I was general manager of a trash and recycling company!}They’ve also been married more than 30 years!
On a Yelp site in the owner’s section, Cheri wrote, “We began collecting our Western pieces for our house; well, that passion turned into an addiction. Before we knew it, we had 3, 5, 9 or more of the same items!”
Eventually, that passion graduated into staging events.
“… I started in 2013 and in 2017 I branched into trade and craft shows and really enjoyed it,” Cheri explains on her Etsy site. “George and I love the outdoors, especially while on our horses, helping our friends gather and work their cattle. We love history and there is so much out there, as many of the items we find are reflected in my work. If it’s old, damaged, forgotten, and discarded. ... chances are, it's used. We see the endless possibilities for a repurposed life in these castoffs from history. This is how it began, my obsession of history and the Western way of life.
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I wonder how old that ceiling is. CC BY-NC-ND 4.0. |
“I began to find the ‘art’ in everything ~ from animal skulls, antlers, rusty or rustic items, wood, barbed wire, old windows to recyclable items. Everything has the potential to be repurposed; you just have to seek the possibility and the beauty it once had.“Our ranching friends call me the ‘trash collector’ which is funny since we own a trash & recycling business,” Cheri continued. “As I am riding with our friends, scouting and scanning the mountains for the cows, I also scan the terrain, as there is always something to find. I will find sheds (antlers), animal skulls & rusty things which I pick up and tie on my trusty horse, Joker. Much of my materials are found in the mountains of Nevada, old ranches/homesteads, antique stores, from cowboys, etc.”
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CC BY-NC-ND 4.0. |
Her store is a museum. I saw pelts, I think I remember a sled, and there are all kinds of other things. In the past, I’ve bought a sweatshirt, T-shirt and a sign the last time I was in.
But don’t think her items are limited to those. Oh, no.
On their Etsy site and in the store, they offer beautifully crafted Western items that include lariat rope vases, lariat rope platters, wreaths, wine canisters, cardholders, home décor and wedding items.
The couple’s friendliness comes across in Cheri’s explanation of the Etsy photos.
“I put a lot of thought, style, prefect imperfections, etc. into my work,” she wrote in September 2025. “I take pride into creating the perfect piece for you. I will go above and beyond in the details of the product I make and will redo if I doesn't meet my standards. In my floral items, I will make sure there are no holes, and it's fluffed.”
The Etsy photos are proof in advertising!
In journalism school, my old-school professors (almost all of whom had been real journalists, not book-taught professors) drilled into me to never, ever use “unique.” “Nothing is unique,” they would thunder! “NOTHING!”
Well, many of Cheri’s items are one-of-a-kind and unique.
“Any rope items that do not have a tub, glass/ceramic vases, etc., is freestyle, I do not have a mold for any shape rope product,” she explained. “They are all done by hand, which allows for imperfectly perfect products.
“All of the items listed have SOLD at trade shows, made for family, gifted to friends, or donated for non-profits for their raffles to help raise money, or they were sold in the store. … I can show the variations of my work; what I can make, what I can do and to give you an idea of what I can do.
“I will create another in similarity. I can't do an exact. So, the item will be similar. This applies to wreaths, wrapped items and all rope products. Some items are literally a ‘one-of-a-kind’ and I will not have the ability to reproduce.”
The floral and fluff items she uses are seasonal, making those products even more special.
The Etsy reviews illustrate how pleased her patrons are with her art. (The three images at the bottom are from Rustic Rope N’ Treasures' Etsy site.)Becky W. wrote a 5-star review about Cowboy Hondo Card Holders, “Just what my husband was looking for.” About the same item, Sandra wrote, “Love it Love it Love it!” and gave it a 5-star rating.
“Cheri is so talented, a great communicator, just absolutely wonderful!” Courtney wrote about a Ranch Rope Canister. “Came to me perfectly packaged and and exceeds my expectations! This will be a treasured piece for many years to come. I couldn’t be happier, and I highly recommend Cheri and her business! You won’t be disappointed!”
Regarding a beautiful Western Christmas wreath, Kela wrote, “LOVE LOVE LOVE my wreath! Cheri is excellent to work with really takes pride in her work. My wreath came out better than I could have imagined! Great communication and by far the best wreaths on Etsy! ❤️❤️❤️”
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Rustic Rope N’ Treasures. |
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Rustic Rope N’ Treasures. |
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Rustic Rope N’ Treasures. |